This is a spec ad campaign I designed for the Peugeot BB1, a concept car that is a mix between a scooter and a car. This campaign primary displays my Photoshop skills as I had to superimpose the car into every one of the images.
To keep with the lighthearted vibe I wanted the ads to portray I came up with slogans, which I also think give the car a personality. The main challenge of this project was to create a strong brand for this new concept car, which required research regarding competitors and identifying a target demographic.
I created this spec awareness campaign for the National Religious Campaign Against Torture (NRCAT). I did the design, photography and slogans for the campaign. I was trying to find an angle of shock that would still resonate with an audience.
This was a particularly difficult project for me. The concept came to me quickly but I struggled with the design. Ultimately, I decided to keep the design very simple and allowing the imagery and copy to be the center of attention, as they should be in this case.